about us
Aseel Watches… A brand that is told
Where we redefine the meaning of luxury.
In the heart of Dubai—the capital of luxury and innovation—Aseel Watches was established to be more than just a store; it is a destination for lovers of distinction and refined taste. We specialize in offering a carefully selected collection of the finest international luxury watches, combining Swiss precision, sophisticated design, and an unmistakable luxurious presence. We rely on deep market expertise and exceptional taste to select each piece, ensuring our customers a sophisticated shopping experience worthy of their precious moments. At Aseel, we believe that every watch tells a story, and we pride ourselves on being the creators of its details.
Why choose Aseel Watches?
Because every moment is worth cherishing.
In the world of luxury watches, there’s no room for coincidence… only for thoughtful distinction and details that make a difference. At Aseel Watches, we offer you an exceptional experience that matches your refined taste and exceeds your expectations. Here are the reasons why we’re your first choice:
A carefully selected luxury collection
We offer a selection of the most luxurious international watch brands, carefully selected to meet the tastes of the elite. They combine precision craftsmanship with beautiful design, highlighting your elegance on every occasion.
Guaranteed authenticity and certified quality
We are committed to providing 100% authentic watches, backed by official documents and warranties, so you can buy with complete confidence and peace of mind that you are purchasing a true masterpiece that will last for generations.
Extensive market experience
We have extensive experience and in-depth knowledge in the world of watches, enabling us to provide accurate advice and professional assistance in choosing the perfect watch that expresses you.
High-end and personal customer service
We pay special attention to each customer, providing a comfortable shopping experience, a distinguished welcome, and a treatment that reflects elegance at every step, from inquiries to after-sales.
Strategic location in the heart of Dubai
Our showroom is located in the new Gold Souk in Al Ras – one of Dubai’s most prominent luxury destinations – making it easy for customers to access and adding a touch of oriental authenticity and modern luxury to your experience.
Our commitment to trust and transparency
We believe that our relationship with our customers begins with trust, and we always strive to provide accurate information, fair prices, and a surprise-free experience, as we aspire to build long-term loyalty.
Experience luxury... Contact us now!
Whether you’re looking for a watch to complement your style or a gift for a loved one, we’re happy to be a part of your special moments. Our dedicated team is ready to answer your questions and help you choose the perfect piece. Don’t hesitate… contact us today and begin your journey into the world of fine watchmaking.
Company objectives
We measure success by the precision of the details and the grandeur of the moment.
At Aseel Watches, a luxury watch trading company, we aim to be the leading name in the world of luxury watches, both inside and outside the UAE. We aim to provide an exceptional experience that goes beyond traditional retailing, offering a select selection of the finest international brands, world-class customer service, and a space that reflects the luxury of the pieces on display. We strive to build long-term relationships based on trust and excellence, expanding our customer network across new markets, while preserving the brand’s authenticity and the sophistication of the experience in every detail.
A journey that began with passion and took off towards excellence
Aseel Watches, a luxury watch trading company, was established in the heart of Dubai, driven by a true passion for the world of luxury watches and a desire to offer a unique experience for connoisseurs of excellence. Since our inception, we have been keen to select the finest international brands and provide a refined service that reflects the luxury of our offerings. Over time, we have become a trusted destination for those seeking quality, authenticity, and the details that make a difference.
work team
Behind every luxury watch... a team that makes the difference
At Aseel Watches, a luxury watch trading company, we proudly stand behind a team of dedicated experts who combine deep knowledge of the world of watches, refined taste, and meticulous attention to detail. Our team has extensive experience in providing professional consultations and superior customer service, ensuring a smooth, comfortable, and inspiring shopping experience. We don’t just sell watches… we ensure that each piece finds someone to tell its story and present it to you as it deserves.
Our principles
At Aseel Watches, we believe that customer relationships begin with honesty and are built on transparency. We adhere to the highest standards of professionalism in every step, striving to ensure that every watch we offer reflects the values of authenticity, craftsmanship, and impeccable taste.
Our values
Our values are reflected in every detail: from the selection of our collections to the way we treat our customers. We value trust and strive to provide a refined experience that respects your aspirations and gives you a sense of luxury from the first moment through the aftermath of your purchase.
Our vision
We aspire for Aseel Watches to become the premier name in the luxury watch trade in the region, offering a comprehensive experience that combines sophisticated diversity, luxurious service, and unforgettable distinction.
Our message
Our mission is to provide luxurious watches that express our customers' identity and accompany them through the most important moments of their lives. We strive to ensure that every experience with us is exceptional, befitting the level of taste we represent.
Your experience with us
A luxurious journey begins from the first moment
At Aseel Watches, a luxury watch trading company, we don’t just offer high-end products; we design a complete shopping experience that makes you feel special in every detail. From the moment you enter our store or contact us online, you’ll find a warm welcome and a reception that reflects our values of respect and sophistication. Our expert team accompanies you every step of the way, from personal consultations to browsing collections that suit your taste, to luxurious packaging and after-sales service. We don’t just sell watches… we offer you a moment of elegance worthy of immortalization, and an experience that makes owning a luxury watch an unforgettable memory.
