Watches that embody luxury... and are narrated as antiques.

Discover a world of precision, elegance, and true distinction.

At Aseel Watches, we don’t just showcase watches; we offer pieces of art that express your moments, your taste, and your uniqueness. Each watch in our collection is a carefully selected masterpiece from the finest international brands, serving as more than just an accessory… a statement of luxury that accompanies you. Embark on a journey with us, where time intersects with refined taste, and your elegance is complemented with every moment. Welcome to Dubai’s destination for precious watches.

Why choose Aseel Watches?

Because every moment is worth cherishing.

In the world of luxury watches, there’s no room for coincidence… only for thoughtful distinction and details that make a difference. At Aseel Watches, we offer you an exceptional experience that matches your refined taste and exceeds your expectations. Here are the reasons why we’re your first choice:

A carefully selected luxury collection

We offer a selection of the most luxurious international watch brands, carefully selected to meet the tastes of the elite. They combine precision craftsmanship with beautiful design, highlighting your elegance on every occasion.

Guaranteed authenticity and certified quality

We are committed to providing 100% authentic watches, backed by official documents and warranties, so you can buy with complete confidence and peace of mind that you are purchasing a true masterpiece that will last for generations.

Extensive market experience

We have extensive experience and in-depth knowledge in the world of watches, enabling us to provide accurate advice and professional assistance in choosing the perfect watch that expresses you.

High-end and personal customer service

We pay special attention to each customer, providing a comfortable shopping experience, a distinguished welcome, and a treatment that reflects elegance at every step, from inquiries to after-sales.

Strategic location in the heart of Dubai

Our showroom is located in the new Gold Souk in Al Ras – one of Dubai’s most prominent luxury destinations – making it easy for customers to access and adding a touch of oriental authenticity and modern luxury to your experience.

Our commitment to trust and transparency

We believe that our relationship with our customers begins with trust, and we always strive to provide accurate information, fair prices, and a surprise-free experience, as we aspire to build long-term loyalty.

Experience luxury... Contact us now!

Whether you’re looking for a watch to complement your style or a gift for a loved one, we’re happy to be a part of your special moments. Our dedicated team is ready to answer your questions and help you choose the perfect piece. Don’t hesitate… contact us today and begin your journey into the world of fine watchmaking.

Company services

Luxury delivered with expertise… and an experience crafted with craftsmanship.

At Aseel Watches, a luxury watch trading company, we offer you more than just fine products. We offer a comprehensive suite of carefully designed services to provide you with an exceptional experience from the first moment. From personalized consultations to meticulous maintenance and luxurious delivery, we ensure that every customer feels the value of what we offer and the quality we represent in every detail.

Luxury watches for sale

We offer you a carefully selected collection of the world’s most luxurious watches, embodying the highest standards of luxury and precision in manufacturing. Whether you’re a fan of classic designs that reflect the authenticity of the past, or looking for contemporary …

Watch Selection Consultations

We understand that choosing the right watch is no simple matter; it reflects your taste and lifestyle. Therefore, our team of experts offers personalized consultations to help you make the best decision, taking into account design factors, functionality, and the occasions …

Watch maintenance and repair

Proper and regular maintenance is one of the most important factors in maintaining the quality and performance of your luxury watch. We offer comprehensive maintenance services, including cleaning watch mechanisms, adjusting the timing, and …

Buying expensive watches

If you own a luxury watch you’d like to sell, we offer a professional appraisal service that takes into account the global watch market and the latest trends, ensuring you get the best possible price that reflects the value of your unique piece. We operate with …

Our principles

At Aseel Watches, we believe that customer relationships begin with honesty and are built on transparency. We adhere to the highest standards of professionalism in every step, striving to ensure that every watch we offer reflects the values of authenticity, craftsmanship, and impeccable taste.

Our values

Our values are reflected in every detail: from the selection of our collections to the way we treat our customers. We value trust and strive to provide a refined experience that respects your aspirations and gives you a sense of luxury from the first moment through the aftermath of your purchase.

Our vision

We aspire for Aseel Watches to become the premier name in the luxury watch trade in the region, offering a comprehensive experience that combines sophisticated diversity, luxurious service, and unforgettable distinction.

Our message

Our mission is to provide luxurious watches that express our customers' identity and accompany them through the most important moments of their lives. We strive to ensure that every experience with us is exceptional, befitting the level of taste we represent.

Our lineup

Watches that embody your luxurious taste

In this section, we showcase a selection of the finest international watches, representing the pinnacle of creativity in design and precision. From elegant classic models to bold, contemporary designs, we offer a selection that caters to a variety of tastes and occasions. Each piece reflects our philosophy of presenting beauty in a sophisticated style, selecting watches that complement your look and proudly reflect your identity.

Gift Selections

Because gifts are unforgettable when they are precious.

If you’re looking for a gift that reflects exceptional taste and attention to detail, this section offers luxurious options perfect for every occasion. Whether it’s for a special occasion, an anniversary, or an expression of gratitude, our selected watches express feelings beyond words. We offer a sophisticated wrapping service and personalized engraving to turn your gift into a lasting memory.

Luxury Watch Buying Guide

Your choice reflects your identity

If you’re new to the world of luxury watches, this section is your guide to choosing the perfect piece. We offer professional advice based on years of experience on how to choose the right watch in terms of type, size, brand, and functions. We guide you through simple, clear steps to ensure your next timepiece is a true reflection of your style and personality.